Big Data Can Make a Big Difference in The Marketing World

Big Data Can Make a Big Difference in The Marketing World

Big Data is one of the trending technologies that has tremendously reshaped the business world. It is true that Data Science lays the foundation for the whole decision-making process in many small-scale and multinational companies. Big data can create new ideas for the expansion and growth of companies. With the help of Big Data technology, business owners are keen to improve their customer service, reduce costs, make better marketing strategies, improve operations and efficiency, upgrade existing processes, and increase business revenue.

According to Grand View Research Inc., the global market of big data is expected to reach USD 123.23 billion by 2025.

As per the recent survey, 88% of marketers use big data to increase customer awareness, while 40% of brands plan to improve their data-driven marketing budgets. It is fact that data is becoming oxygen to marketers.

In this blog post, we would like to let you know how big data can make a big difference in the marketing field and how it revolutionizes. If you are a marketer, it is the right page to gain some insights into how data-based marketing will shape the future of your profession. So, without late, let’s get into it!

How Big Data Can Make a Difference in The Marketing Industry?

Increase Brand Awareness

Big data can have a huge impact on marketing to create brand awareness. Based on this real data, businesses can recognize their loyal customers as repeat buyers and even those who recommend your brand to their family and friends.

In addition, you can measure the Rate of Interest (ROI), because big data takes into account all marketing activities, channels, and investments and then conducts a price-benefit analysis of each element. Marketers will have the opportunity to track all their marketing activities and related budget.

Know your target audience better

With the help of clear data, Marketers can identify who are their customers, what they actually want and how much price they are expecting. Based on this fact, marketers can subdivide customers into subgroups with their online activities and other specific features.

Data helps customize business operations and improve customer experience, in which each customer receives services/products with good prices based on their personal interests. With big data analytics, business intelligence improves by making positive changes such as increasing revenue per customer, improving existing products, etc.

Provide Personalized Content

Content marketing is one of the key strategies in attracting the attention of the target audience for your business. To compete efficiently and effectively, companies can use big data technology to offer personalized content to their target audience.

Multinational companies like Google and Facebook are using big data analysis to allow advertisers to target content with customers of desired interests. Marketers can now provide relevant content to their business website visitors, based on data such as from where they came from and where they gets clicked.

Improve Customer Service

No matter how small or big your company or brand is, big data enhances your customer service experience. When customers are happy and satisfied with your service, it means that the number of sales will increase.

Big data technology is transforming the field of customer service through chatbots. Chatbot application is used to interact with customers and automate conversations through messaging platforms. Chatbots are becoming one of the popular tools for businesses as they answer customer queries and resolve customers issues quickly and easily. It also reduces the common problems and costs caused by human error in customer service.


In order to compete in today’s digital world, businesses need to use big data for gathering valuable insights that will improve their marketing strategies and decisions. Big Data helps to achieve your marketing goals by improving customer service and offering discounts and offers on prices, distributing relevant content to customers and developing marketing campaigns.

Quadrant Technologies focuses on creating a unified data platform to help solve business problems. Right from creating an optimized platform to accelerate business performance to providing predictive analysis and customer insights, we provide innovative and customized big data Services for your business.